Copywriter. Born ’79. Romanian. Played soccer till sixteen and shook hands with Michel Platini on Parc des Princes, in Paris. Beat the drums as a hobby with different grunge bands. Kills spare time collecting pins. Got 1385 pieces so far, all nicely arranged on a cork board frame. Dreamaholic. Spontaneous. Curious. Worked in agencies from Bucharest, Hamburg, Amsterdam, Brussels and Ho Chi Minh City. Can communicate with one in English, French, Italian and Romanian or by simply gesticulating. Philosophy student who wanted to become a journalist but advertising had a brighter smile.
I won my first pitch 22 years ago while at Brands&Bears, a small agency in Bucharest. Short after, I enrolled Miami Ad School’s copywriting program, followed by being a writer at StrawberryFrog Amsterdam, Draft FCB Bucharest and Kolle Rebbe Hamburg. I then joined Saatchi&Saatchi Bucharest where I was Creative Group Head for one year before moving to Leo Burnett to run the creative department of their digital agency, iLeo. All that until one day, when the urge to travel hit again and brought me all the way to Saigon where I worked for several years as ACD with Publicis, Saatchi&Saatchi and Dentsu Redder, Vietnam. Today, I am Creative Director at Godmother Bucharest, creating ideas for various clients: Google, Henkel, Lipton, Stella Artois, BASF, Medlife, Kaufland, Profi, Muller, Servier, Rompetrol.
I am a simple man with two simple hobbies: advertising and travelling. So, I decided to make the most of both, by working and travelling around the world. I spend one-two-three years in each agency I go, meeting amazing people, trying to learn from them as much as I can, trying to understand different perspectives and creative approaches, while exploring cultural differences and new ways of doing things. And after 19 years on the road, I start to believe harder and harder that the best thing one gets out of his advertising life is neither the recognition in prizes, nor the money he makes, but all the beautiful people met along the way.
Awards & Recognition
- Bronze, Ambient, Creative Use of Media, Golden Drum 2024
- Shortlist, Genius Loci/Local Spirit, Golden Drum 2024
- Shortlist, OOH, Ambient & Experiential, Golden Drum 2024
- Gold, Print & Outdoor, ADC*RO Awards 2024
- Silver, Brand Experience, ADC*RO Awards 2024
- Gold, Creative Idea of the Year, COMMA Awards 2024
- Golden Award for Excellence, Budget- Creativity+, Romanian PR Award 2024
- Silver Award for Excellence, Advocacy & Lobby, Romanian PR Award 2024
- Silver Award for Excellence, Public Communication, Romanian PR Award 2024
- Bronze, Top ADC*RO Oct. 2023
- Best Animation, UCIN 2020
- Best Animation, Santiago Independent Film Awards 2020
- Official Selection, CINEQUEST 2020
- Coup de Coeur Canal+ Award, Clermont-Ferrand International Short Film Festival, CFISFF 2020
- Audience Prize, Filmfest Eberswalde 2020
- Best Animation, Bucharest Short Film Festival, BSFF 2020
- Best Film, Tbilisi International Animation Festival, TIAF 2019
- Best Romanian Animation, Animest 2019
- Best Short Film, Romanian Days Award, TIFF 2019
- Silver, Cross Media/Mobile Integration, MMA Smarties Vietnam 2016
- Bronze, Brand Awareness, MMA Smarties Vietnam 2016
- Silver, APPIES Awards, Singapore 2015
- Bronze, Print Campaign, ADC Germany 2012
- Merit, Out of Home Campaign, ADC Germany 2012
- Gold, Best Use of Outdoor, Ad’Or 2010
- Best of Category Media, Ad’Or 2010
- Shortlist in Print, Golden Drum 2009
- Silver, Best Use of Illustration, Ad’Or 2009
- Bronze, Best Print Campaign, Ad’Or 2009
- Shortlist in Print, Golden Drum 2009
- Nominated for 2007 Lurzer’s Archive Student Contest
- Bronze, Best TVC Campaign, Kurzundschon Film Festival, Cologne 2006
Clients
