Part of the Heineken 2015 “Cities of the World” global campaign, City Talks represents Vietnam’s local topspin, inspiring men to step out of their comfort zone and open the world in their city. Launched in June, the campaign soon made the headlines, scoring spectacular results in both online and offline: Total Reach – 29 millions, Total Views – 59 millions, Total Interactions – 7 millions (likes, shares, comments), PR value 1.2 million and a sale volume increase of 2% during the campaign. And most important, lots of new city gems were brought to light by consumers who shared on social media the worldly gems within their cities. More city gems, more playgrounds to rock on!
Publicis, Vietnam
CW: Dan Bondrea
AD: Steven Moreau
CD: Theodor Sandu