Kraft – Oreo Biscuits

At the end of April 2010 we successfully launched Oreo biscuits in Romania. We had the privilege to shoot our own TVC as part of our 360 launch campaign. By June, in only two months after the launch, the brand already gained a significant market share in volume of 2% and value of 2.2% versus the 6% of the main competitors, who already had a well established history on the Romanian biscuits market.

Draft FCB, Bucharest
CW: Dan Bondrea
AD: George Grosescu
CD: Dragos Radulescu
Global CD: Bob Neuman, Draft FCB New York