Everyday we are pushed to want more, just to realise more we have, more empty we feel. And so does the Earth. It is
estimated that by the 29th of July 2021 we will have consumed all the yearly resources. Five months before the actual end
of the year! We consume like there’s no tomorrow and if we keep it like that, it might not even be one.
Change sadly presents “The Overshoot Day”. Just another unboxing videos campaign. Or not.
Dentsu Redder, Vietnam
CW: Dan Bondrea
AD: Christian Gazia
CD: Livio Grossi